A Tale of Two Funnels: Catching Better Customers at 1/10th the Cost
Picture two teams working with the same budget, the same product, and the same talented salespeople. One strategic view separates them: …
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Practical essays on AI, GTM strategy and Marketing
The Account-Based Marketing Playbook for 2025
ABM only works when it is systematic, human, and measured. Over the years, I’ve seen B2B organisations struggle with shiny tools and fragmented campaigns that never connect to revenue. Budgets get burned, dashboards look…
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