Marketing

Practical essays on AI, GTM strategy and Marketing

A Tale of Two Funnels: Catching Better Customers at 1/10th the Cost thumbnail

A Tale of Two Funnels: Catching Better Customers at 1/10th the Cost

Picture two teams working with the same budget, the same product, and the same talented salespeople. One strategic view separates them: …

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We Just Built a Corporate Website in 66 Hours. What This Reveals About AI in Marketing. thumbnail

We Just Built a Corporate Website in 66 Hours. What This Reveals About AI in Marketing.

We rebuilt our entire website using AI coding agents. The team: a graphic designer to support, myself, Cursor and Antigravity. …

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